The festive season is upon us and if you’re not already thinking about all that it entails for your business from a delivery standpoint, then you should definitely reconsider your strategies.
With online shopping and food ordering on the rise, this is probably the best time for online retailers, F&B companies and restaurants to cash in during the holiday season.
Take your cue from consumers’ expectations
According to research, consumers are at the top of their game during the holidays, with 95% of holiday shoppers basing their online purchases on delivery options alone.
And according to Walker Sands’ 2017 report, “54% put fast shipping as their top incentive to purchase more online.”
This is really the ideal scenario to reconsider your options for your business and find the right solution. As you deal with surge in order, you will need to act fast and efficiently and identify consumer patterns that help you optimize deliveries, improve processes and increase revenues just in time for the holidays.
As times are evolving, delivery processes are not set in stone anymore, and it’s safe to say that expectations are evolving and companies need to keep pace with bigger players.
In fact, Forrester, a renowned market researcher iterates that “the cost, speed and convenience of delivery has a direct impact on repeat purchase, basket size, conversion rates and customer lifetime value”.
This sort of forecast is not surprising considering that customer demand for high quality, convenient and fast delivery has become the norm!
Ensure delivery speed (and alternatives)
In addition to quickly having access to products online, consumers are also expecting guaranteed speed, as well as more delivery options other than the traditional model.
One such avenue is on-demand delivery through a partner company that works with software and caters to customers that need to get an item delivered on the same day.
This sort of “convenience economy” offers F&B, grocery and retail companies the opportunity to grow their business and revenue by capitalizing on the increasing demand from consumers.
To gain results and increase your revenue during the holidays, start by analyzing customer metrics. You can ask yourself questions like “what are your customers saying about your current delivery process?” By answering to this question, you will gain key insights into making the delivery experience better.
If you’re looking beyond traditional delivery models, and thinking of scaling your business’ revenue, the festive period shouldn’t overwhelm you with its surge in demand. On the contrary, you can consider delivery companies which work with advanced tech that make the overall process more efficient.
By partnering with a company that allows you to use the sharing-economy gig, you can actually utilize your resources in a sustainable manner through a platform which offers smart algorithms for better performance as well as physical fleets to make your life better during the busy season.
For instance, you can let our allocation engine assign orders to drivers, while you focus on other areas of the delivery process.
Make on-demand delivery profitable
The cost considerations for delivery operations are paramount, from hiring additional staff to taking care of the logistics, delivering the orders, and training employees on the new processes.
With this in mind, the amount of work that needs to be done is considerable in order to have a successful fulfillment rate and earn money on top of it. Therefore, projecting your company’s revenue growth shouldn’t be an issue to ignore.
It’s true that more logistical planning comes in play here, but relying on an experienced partner can help you overcome the hurdles of high delivery volume during the busy seasons.
By ensuring that your orders are fulfilled through tools like route optimization, predicting the right timings and properly managing orders, a delivery partner can help you fulfill your orders timely and earn the extra cash that you would’ve otherwise lose for not having the resources to assign orders properly.
In conclusion, it would be more pragmatic to spend additional money on a seasoned logistics company to coordinate deliveries, because it could very easily help you improve your revenue!
To succeed, any business needs repeat customers. As such, using a delivery company will help keep track of your performance, delivery issues and provide competitive rates and a topnotch service.
While most businesses will never be able to have full transparency over their operations, it is key that they put in place processes to manage and recover the customer experience when it goes wrong.
In case you’re not considering partnering with a same-day delivery company, you might want to change your mind, because this phenomenon is quickly becoming a must!