Today, some of the last-mile delivery challenges are the lack of new technology and automation as well as speed of delivery which leads back to lack of information on one hand and huge data loss.
But, data analytics has become one of the pivotal driving forces in the logistics industry, and its most beneficial elements are when paired with a delivery management software.
A delivery management software utilizes data analytics to efficiently direct the field workforce and last-mile delivery to their intended destinations, speeding up the delivery process while maintaining the quality of the delivery process.
To work smarter and faster, more businesses choose to tap on insights from data so they can then further translate it into real actions and results. This is crucial as companies can now make sure that they fulfill all customer interactions in terms of deliveries and services in the best way possible.
Why is it important to leverage data in your organization?
To have a bigger picture of your operations and the analytical needs of service, it is important to know and answer your needs on a daily basis, as well as on a long-term strategic level.
The logistics world is incredibly complex, and technology is driving disruption so fast, that companies have to work smarter when trying to reduce operational costs and growing revenue while continuing to improve customer service, revenue and growth at the same time.
It’s safe to say that today, many companies attempt to optimize their supply chains and operations by using tools such as Excel and assigning their staff to manage the task, but this is an outdated method that doesn’t prove to be effective in any way.
However, there are many organizations that utilize a supply chain network optimization and analytics to gain insight into their customers and operations that result in those companies becoming leaders in their respective industry.
Data analytics is one of the most critical requirements for any business and many experts will emphasize the importance of leveraging analytics to gain insight and uncover hidden patterns related to processes, customers and trends.
Here’s how it will ultimately help your organization.
1. Improve performance and delivery quality
With an interactive analytics page, you’ll be able to experience transparency by viewing historical data on orders, drivers and customers in actionable graphics, making it easier to identify peak hours, seasonality, as well as forecast future delivery needs. This is valuable insight into how you can manage orders in the future as well as gain great feedback that’ll help you better coordinate jobs with your staff.
For example, you can also learn how much time and money it takes to serve specific customers in certain parts of cities, or where vehicles run into congestion, resulting in better optimizing routes that will save you money. You can also forecast the likelihood of service issues due to disruptions or unexpected demand spikes.
Primarily known for streamlining operations, it’s important to note that data analysis brings ROI to a business by identifying patterns that help reduce operational costs. This approach can take a brand to another level, turning the delivery experience into a jumping-off point towards understanding and delighting customers.
2. Experience operational efficiency
By having access to analytics on-the-go, your company can leverage an advanced end-to-end delivery that will delight customers and drivers at the same time.
Data from your route optimization feature, which generates the most optimal route for the vehicle together with the changed rate, becomes incredibly important as it will generate an accurate estimated time and rate in real time.
Planning and scheduling deliveries play an important role in the daily life of any supply chain manager, especially because these activities have a direct impact in the overall customer experience.
By using analytics and real-time data collection, staff can plan ahead in terms of demand and delivery efforts, schedule and optimize the transportation routes, improve the number of orders that are on time and minimize the cost of getting returned items, knowing that problems can be tackled and solved on-the-go.
3. Enjoy better levels of service
As customers dictate the way last-mile delivery happens, companies need to rethink the way they go about daily deliveries. Consumers have higher expectations, and these expectations ultimately influence the overall delivery experience.
As more consumers want same-day, and even one-hour delivery, measuring how quickly a delivery gets to its final destination, from the time it is being dispatched or ordered, the collected data makes for a powerful metric to look at when figuring out how to optimize your supply chain.
Data can also pinpoint challenges in the last-mile operations like communication problems during delivery, unexpected issues or failed delivery statuses. These are common problems in logistics companies, mainly due to lack of data availability which can help solve these problems in real time.
When facing increased on-demand requests, companies find it difficult to deal with the surge in orders, so the challenge remains to tap onto useful data that helps manage those orders and ultimately finds the best balance between speed and cost.
CarPal is one example of a software which taps on technology-driven optimization, aiming to revolutionize the last-mile ecosystem by offering a platform that has features like data analysis as well as order management and live tracking among others.
Another unique feature is the fact that we’re matching companies with our own 10,000-freelance driver fleet allowing you to greatly improving the last-mile efficiency. Customers can then save on transportation costs and improve efficiency even without owning an in-house fleet!