In the past years, food delivery has become an incredibly booming business for good reasons. With the possibility of ordering food online with a single tap on a device, consumers have literally redefined the way restaurants handle their last mile delivery.
In order to adapt to this growing demand for speed, versatility and quality triggered by consumers, more restaurants choose to change their delivery game by being in control of the operations and having the ability to manage their deliveries hands-on.
As Morgan Stanley highlights, restaurant delivery is growing exponentially, and more restaurants are gearing up to fulfill online deliveries.
Also, a handful of startups are aggregating orders online, while courier services ferry an ever-wider assortment of food to consumers.
Leverage the customer experience
But to better understand why it’s important for restaurants to manage their supply chain, let’s take a look at a survey conducted by AlphaWise, in which 18% of respondents have stated that one of the reasons for not ordering food is the lack of a delivery ordering service.
This piece of information is valuable for restaurants as they can optimize delivery services to better cater to clients.
To scale their business, restaurant brands are becoming more aware of the need to manage the supply chain, and many are beginning to embrace softwares that help them make the process more efficient.
With the help of technology, restaurants are able to instantly manage everything from viewing and processing the orders to pulling out data that is meant to improve the delivery processes.
Through tech, these deliveries will not only be more efficient but also more cost-effective as they’ll be done in less time, and via better, faster routes while maintaining a high level of professionalism. This also translates into reducing liability costs, managing live tracking, route optimization, and smart dispatch.
Outsource or in-house delivery?
With more restaurants choosing to include delivery services, the demand increases. In order to manage the delivery logistics, investing in creating their very own delivery fleet is often a must.
Managing the supply chain all the way to the customer enables restaurants to control the entire customer experience, leveraging their brand at every step. Of course, there is also the option to tap into a pool of freelance drivers.
For instance, together with its delivery management software, CarPal offers a fleet of contract drivers. The vehicles of contract drivers range from bikes, cars, vans to trucks, allowing you to choose to tap in to this pool to expand your existing fleet of drivers.
Completely owning the end-to-end supply chain enables restaurants to control the entire customer experience, while leveraging the brand at every single step.
While smaller restaurants can benefit from third-party services to reach a broader clientele, bigger chains have to seriously consider the upside of managing their deliveries in-house as an investment strategy with great benefits that stretch far beyond efficiency.
Last mile delivery <–> Better visibility
Visibility into the order becomes essential in the F&B world. It’s important for restaurants to have complete visibility over their own fleets, inventory and drivers to improve operations and leverage their services. On the customer end, consumers also want to have full visibility into the delivery from end to end.
All restaurants that wish to stay relevant have to offer an on-demand solution to their customer either by using their own fleet or a professional third party service.
To support this change, restaurants have to operate efficiently and ensure there is consistency in the communication channels from purchase to delivery. Restaurants need this solution to transform existing local delivery operations to one capable of providing the kind of last demand delivery experience that savvy consumers want.